92% of marketers agreed that social media is important for their business, up from 86% in 2013
92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
80% of marketers indicated that their social media efforts increased traffic.
72% of marketers are using social media to develop loyal fans.
71% of marketers are using social media to gain marketplace intelligence.
More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales.
74% of marketers who spend 40+ hours using social media per week earn new business through their efforts.
95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses.
More than half of marketers who’ve invested at least 1 year in social media marketing report that new partnerships were gained.
By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.
Nearly half of those who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses.
More than 58% of marketers who have been using social media for one year or longer improved search engine rankings.
More than half of marketers with at least one year of social media experience were generating leads with social platforms.
Over 84% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
Of those with at least 1 year of experience using social media, 69% or more found social platforms provided marketplace insight.
Of those who have been using social media for at least 1 year, 69% found it useful for building a loyal fan base.
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