1) You need to be on every single social network.Especially if you have limited time and resources, don’t spread yourself too thin by trying to maintain an active presence on every single social...
92% of marketers agreed that social media is important for their business, up from 86% in 201392% of all marketers indicated that their social media efforts have generated more exposure for their businesses....
Many months ago, I wrote about the blurring of technology vendors and digital marketing agencies. I said that, as CMOs demand shelter from technical complexity and shared accountability to business outcomes, the vendor/agency delineation—once a...
Word on the street is that the chief content officer is on the rise. With growing frequency, my colleagues and I are hearing this title (or, perhaps more accurately, the role that this...
Most marketers know that the better-faster-cheaper platitude is an old dog that no longer hunts. This is among the various tired devices and overused crutches that ring hollow to today’s audiences (problem-solution-impact is another that comes...
Social Media
2013 Content Marketing Research: Most Effective Content for Lead Nurturing
6/03/2014 08:57:00 PM
Social Media
2013 Content Marketing Research: Most Effective Content for Lead Generation
6/03/2014 08:56:00 PM
Social Media
